THE ROLE OF ADVERTISING VALUE IN INFLUENCING CONSUMER ATTITUDES TOWARDS INSTAGRAM ADVERTISING IN INDONESIA

by Editor DLSUBER | Dec 26, 2020 | Volume 29 No.3

Authors: Senny Handayani Suarsa, Ratih Hurriyati, Vanessa Gaffar, HestiSugesti, Muhammad Meki Munawar Year: 2020, Volume 29 No. 3 Abstract: This study aims to determine the factors that influence consumer attitudes toward Instagram (IG) advertising in Indonesia....

THE EFFECT OF CO-CREATION VALUE AND PRODUCT INNOVATION ON BUSINESS PERFORMANCE: THE PERCEPTION OF CULINARY BUSINESS OWNERS IN WEST JAVA, INDONESIA

by Editor DLSUBER | Dec 26, 2020 | Volume 29 No.3

Authors: M. Meki munawar, Ratih Huriyati, Vanessa Gaffar, Senny Handayani Suarsa Year: 2020, Volume 29 No.3 Abstract: Food and beverage (F & B) are the primary needs of people. In the hand of creative people, they can become profitable businesses. Furthermore,...

Effect of Self-Efficacy And Employee Engagement On Employee Performance In The Covid-19 Pandemic Era (Study At A National Private Bank In Bandung)

by Editor DLSUBER | Dec 25, 2020 | Volume 29 No.2

Authors: Iman Sidik Nusannas, Tjutju Yuniarsih, Disman,Janah Sojanah, Dhyah Mutmainnah, Muji Rahayu Year: 2020, Volume 29 No. 2 Abstract: This study aims to determine whether self-efficacy and employee engagement affect the performance of bank frontliners related to...

The Impact Of Leadership And Motivation On Innovative Work Behavior / Is Working From Home Really More Innovative?

by Editor DLSUBER | Dec 25, 2020 | Volume 29 No.2

Authors: Dhyah Mutmainnah, Tjutju Yuniarsih, Disman, Janah Sojanah, Muji Rahayu, Iman Sidik Nusannas Year: 2020, Volume 29 No. 2 Abstract: This study aims to examine the influence of leadership and employee motivation on innovative work behavior and to explain the...

Analysis Of The Acceleration Of Inclusive Economic Development In North Sulawesi Province (Input-Output Approach)

by Editor DLSUBER | Dec 19, 2020 | Volume 29 No.2

Authors: Indah Elychia Samuel, Maryunani, Dwi Budi Santoso, Susilo Year: 2020, Volume 29 No. 2 Abstract: This study aims to identify and identify empirically: (1) What are the leading sectors that can promote inclusive economic development in North Sulawesi Province?...