by Editor DLSUBER | Dec 26, 2020 | Volume 29 No.3
Authors: Senny Handayani Suarsa, Ratih Hurriyati, Vanessa Gaffar, HestiSugesti, Muhammad Meki Munawar Year: 2020, Volume 29 No. 3 Abstract: This study aims to determine the factors that influence consumer attitudes toward Instagram (IG) advertising in Indonesia....
by Editor DLSUBER | Dec 26, 2020 | Volume 29 No.3
Authors: M. Meki munawar, Ratih Huriyati, Vanessa Gaffar, Senny Handayani Suarsa Year: 2020, Volume 29 No.3 Abstract: Food and beverage (F & B) are the primary needs of people. In the hand of creative people, they can become profitable businesses. Furthermore,...
by Editor DLSUBER | Dec 2, 2020 | Volume 29 No.3
Authors: Muji Rahayu, Tjutju Yuniarsih, Disman, Janah Sojanah, Iman Sidik Nusannas, Dhyah Mutmainnah,Saptono Kusdanu Waskito Year: 2020, Volume 29 No. 3 Abstract: This study aims to test whether Servant leadership and Intrinsic Motivation have a positive effect on a...
by Editor DLSUBER | Dec 1, 2020 | Volume 29 No.3
Authors: Henny Utarsih, Yuyus Suryana, Sucherly, Diana Sari Year: 2020, Volume 29 No. 3 Abstract: This study was aimed to analyze and determine the application of the concept of experiential marketing, marketing relationship customer relationship marketing, customer...