Volume 29 No.3 | Business & Economics Review

THE ROLE OF ADVERTISING VALUE IN INFLUENCING CONSUMER ATTITUDES TOWARDS INSTAGRAM ADVERTISING IN INDONESIA

by Editor DLSUBER | Dec 26, 2020 | Volume 29 No.3

Authors: Senny Handayani Suarsa, Ratih Hurriyati, Vanessa Gaffar, HestiSugesti, Muhammad Meki Munawar Year: 2020, Volume 29 No. 3 Abstract: This study aims to determine the factors that influence consumer attitudes toward Instagram (IG) advertising in Indonesia....

THE EFFECT OF CO-CREATION VALUE AND PRODUCT INNOVATION ON BUSINESS PERFORMANCE: THE PERCEPTION OF CULINARY BUSINESS OWNERS IN WEST JAVA, INDONESIA

by Editor DLSUBER | Dec 26, 2020 | Volume 29 No.3

Authors: M. Meki munawar, Ratih Huriyati, Vanessa Gaffar, Senny Handayani Suarsa Year: 2020, Volume 29 No.3 Abstract: Food and beverage (F & B) are the primary needs of people. In the hand of creative people, they can become profitable businesses. Furthermore,...

The Effect Of Servant Leadership And Intrinsic Motivation On The Performance (Analysis Of Lecturer’s Perfomance At Management Program Of Private University In Bandung)

by Editor DLSUBER | Dec 2, 2020 | Volume 29 No.3

Authors: Muji Rahayu, Tjutju Yuniarsih, Disman, Janah Sojanah, Iman Sidik Nusannas, Dhyah Mutmainnah,Saptono Kusdanu Waskito Year: 2020, Volume 29 No. 3 Abstract: This study aims to test whether Servant leadership and Intrinsic Motivation have a positive effect on a...

Experiential Marketing And Customer Relation Marketing Influence On Customer Value In Realizing Msmes Customer Trust In The Tourism Environment Of West Java

by Editor DLSUBER | Dec 1, 2020 | Volume 29 No.3

Authors: Henny Utarsih, Yuyus Suryana, Sucherly, Diana Sari Year: 2020, Volume 29 No. 3 Abstract: This study was aimed to analyze and determine the application of the concept of experiential marketing, marketing relationship customer relationship marketing, customer...