Pri Agung Danarahmanto1, Ina Primiana2, Yudi Azis3, Umi Kaltum4
1 Padjadjaran University, Bandung, Indonesia
priagung.dana@gmail.com
2 Padjadjaran University, Bandung, Indonesia
ina_pr@yahoo.co.id
3 Padjadjaran University, Bandung, Indonesia
yudi.azis@unpad.ac.id
4 Padjadjaran University, Bandung, Indonesia
umi.kaltum@gmail.com
Abstract:
Purpose–Digital-based start-up industryhas mushroomed in Indonesia, even though its failure rate is relatively high. Business modelis one of the determinant factors for the success and failure of a start-up. The aim of this research is to provide an understanding on the relationships of business model, entrepreneurial orientation, innovation, and sustainable performance at digital start-up companies in Indonesia. Design/methodology/approach – a total of 206 respondents from all over Indonesia had participated in an online survey. The data were analyzed using structural equation model. Findings – the results of the study identified that business modelhas an important role in achieving sustainable performance. Entrepreneurial orientation and innovation are required to support business model. Entrepreneurial orientation is reflected from the attitude of the leadership, and it has more influence than innovation in achieving a company’s sustainable performance.Original/value – Novelty is achieved from testing and analyzing the relationships amongst entrepreneurial orientation, innovation, business model, and sustainable performancein one model. The current study discusses the factors that influence the formation of business modelat digital start-up companiesin Indonesia.
Keywords : Entrepreneurial orientation, innovation, business model, digital start-up, sustainable performance.
