The Three Factors of Creativity Management: Visual, Number, and Word Creativity

by Editor DLSUBER | | Volume 25 No. 1

Junius W. Yu De La Salle University, Manila, Philippines junius.yu@dlsu.edu.ph Year: July 2015 Volume: 25 No. 1 Pages: 63-80 Abstract: The study focuses on the three factors of Creativity Management namely visual, number, and word. The research examines the concept of...

The Influence of Unrelated Diversification and Ownership Structure on Firm Value: Evidence from Philippine Conglomerates

by Editor DLSUBER | | Volume 25 No. 1

Rorian Pratyaksa, Rosanina A. Sayoc, Mika M. Koga, and Michael Dominic O. Siy De La Salle University, Manila, Philippines rorian.pratyaksa@yahoo.com Year: July 2015 Volume: 25 No. 1 Pages: 45-62 Abstract: Recent trends show that top Philippine conglomerates, with more...

Customer Store Loyalty Determinants: A Case of the Czech Republic

by Editor DLSUBER | | Volume 25 No. 1

Inna Čábelková, Charles University in Prague, Czech Republic Boris Pogorilyak Plekhanov Russian University of Economics, Moscow, Russia Wadim Strielkowski* Charles University in Prague, Czech Republic strielkowski@fsv.cuni.cz Václav Stříteský and Radek Tahal...

Brand-Celebrity Match and Its Impact on Advertising Effectiveness

by Editor DLSUBER | | Volume 25 No. 1

Aditya S. Mishra ICFAI Foundation for Higher Education, India adityamishra@ibsindia.org Year: July 2015 Volume: 25 No. 1 Pages: 16-27 Abstract: The use of celebrities in brand endorsements has been a widespread strategy in advertising. Over the years, academicians and...

Effects of Brand Experience and Product Involvement on Brand Loyalty for Vietnamese Consumers

by Editor DLSUBER | | Volume 25 No. 1

Renee Kim, Dong Hyun Yoon, Yan Chao, and Noctan Dang HanYang University, Seoul, Korea kimrby@gmail.com Year: July 2015 Volume: 25 No. 1 Pages: 1-15 Abstract: Contemporary consumers are increasingly looking at a product as an experience rather a material object....