Anuar Sanusi1 & Herlina2
1Lecture in Institut Informatika & Bisnis Darmajaya, Lampung, Indonesia
anuar.sanusi@darmajaya.ac.id
2Lecture in Institut Informatika & Bisnis Darmajaya, Lampung, Indonesia
herlina@darmajaya.ac.id
Abstract : The objectives to be achieved are to find out (1) the effect of product quality on perceived quality, (2) the influence of the country of origin on perceived quality, (3) the influence of the country of origin on buying interest, (4) the effect of product quality on buying interest ( 5) the effect of perceived quality on the buying interest of Samsung Smartphones in Bandar Lampung, and (6) the effect of product quality and country of origin with perceived quality on buying interest. The method used is a quantitative method. Data collection techniques used are literature studies, interviews, and questionnaires. The population is consumers who actively use Samsung Smartphones in Bandar Lampung. Data analysis is by CB-SEM with analysis of estimated maximum likelihood. The results obtained indicate that product quality does not affect perceived quality; country of origin does not affect perceived quality; country of origin does not affect buying interest; product quality does not affect buying interest; the perceived quality does not affect the buying interest of Samsung Smartphones in Bandar Lampung.
Keywords: Product quality, Country of origin, interest in buying, Quality felt
